Category archives: Advice

Sour Dried Pasta and Pizza

Sour Dried Pasta and Pizza

Sour Dried Pasta and Pizza. And, It happened again, You will not believe, but there's still those who insist on wanting prepare pizza exclusively with the yeast, even making a mess on the name, calling “Sourdough”. I was invited to dinner with friends and friendly hostess has prepared his specialty: Pizza with his staff sourdough! Logically the yeast (natural) He does not respond with force in the same way of the yeast, that, for the uninitiated, Also it is natural, then, We had dinner with a pizza absolutely unleavened.

Sour Dried Pasta and Pizza
Sour Dried Pasta and Pizza

But what is this blessed yeast? We do a bit of clarity saying: The brewer's yeast is not some chemical thing prepared illegally in some clandestine laboratory in a makeshift garage somewhere drug dealer.

garage and nothing pushers nothing, I'm sorry for you, the yeast is formed by colonies of a microorganism named Saccharomyces cerevisiae which is obtained by fermentation and did multiply. Washed and dried and gives life to the dry yeast, sold fresh in cubes gives life to the classic yeast that we find at the supermarket.

All this opening speech to finally get to the dried sour dough.

Sour Dried Pasta and Pizza
Sour Dried Pasta and Pizza

Sour Dried Pasta and Pizza

The dried sourdough is a powder that is added in bakery products in small percentages to improve the sensory characteristics of the product.

The structure of the bacteria and yeast that are present in the sourdough are very resistant all'essiccatura, then in the preparation of sour dough there is a complete deactivation of the yeast, for this reason when dried completely it loses its power fermentative. So dear friends, not just the simple addition of dried sourdough, but we must always add the yeast so that our yeast dough.

Why do you use the dried sour dough?

As with the classic leavened with the yeast you are obtained a mainly alcoholic fermentation with the production of a few different metabolites that are responsible for the aroma and flavor, adding the acid dried pasta dough, we will obtain a lactic and acetic fermentation also. This makes it better preserve the product, its aroma and its flavor.

Sour Dried Pasta and Pizza
Sour Dried Pasta and Pizza

Sour Dried Pasta and Pizza

And the pizza dough?

The pizza is a product that should not be stored for a long, on the contrary, the opposite is true, It should be eaten still hot, the smells and the flavors are prevailing data from the ingredients on the pizza, therefore all the possible benefits of dried sourdough do not apply to our beloved pizza.

Maybe dough bread……perhaps… any technician in the field with a good “nose” It may feel some difference.

Conclusion:

If it's pizza we want to talk, used strong flour, brewer's yeast, long rising in the refrigerator, few ingredients and good!! Just invite people to your home just to settle your “mother dough”, use it for bread, not for a good pizza! they are angry, I ate a pizza unleavened, It is absolutely not come to maturation, Rusk because cooked at very low temperatures and I had to get up twice during the night to drink water.

I asked the friendly hostess to subscribe to one of our professional pizzaiolo courses at our School Pizza. It also happens to you sometimes to make pizza for your guests so “disastrous”? Subscribe to our professional course of pizza ONLINE, you will learn everything there is to know about pizza and you will become an expert pizza maker in no time. For more information, click here.

The next time you decide to make pizza at home, starts in the right way, before buying the flour for the dough, carefully read our guide to the flour for pizza, click here to know which one to buy flour.

Add this site to your “Bookmarks”, It will be useful the next time you decide to make pizza for your guests at your house. More than 200 recipes of pizza at your disposal, how to make a perfect mix, the drafting of pizza, cooking and many videos at your disposal.

Pizza dough type grip Romana

Pizza dough type grip Romana. Fashion is not a sole that influences the way we dress, but at the same time also it affects the daily food that ends up on our tables. The pizza guy “Romanian Pinsa” It is the striking case of these last years. While until a few years ago it was a case restricted to one area of ​​Rome, Now the opening of new phenomenon “pinserie” It is involving some our entire peninsula. sprouting everywhere, often associated with words “bio” If it looks too fashionable in recent times. Do you think that in my small country within a week they opened their doors 2 new Pinserie.

Pizza dough type grip Romana
Pizza dough type grip Romana

We have extensively discussed the history of type grip pizza in our previous article that you can consult by clicking this link, Today we will talk about how to prepare the mixture of flour for the dough of this specialty.

Pizza dough type grip Romana

The ingredients that make up this special dough include the use of a strong wheat flour with a high W value that was approximately 350, to all this must be added the soy flour and the rice flour together with a small percentage of dried sourdough.

As always it happens in the preparation of the pizza, it all begins right from the purchase of flour for the dough. If you are real pizza lovers, I suggest you subscribe to one of our professional pizzaiolo courses at our school. All those who have attended our course, in addition to being experts in cooking and preparing leavening, They have a broad knowledge of the flour on the market, what to buy and how to use them to get it the perfect pizza.

Back to our Dough type grip Romana.

Prepare a mixture of flour type:

800 grams farina w300-w350

150 grams of rice flour

50 grams soy flour

a teaspoon of sourdough dried wheat as a improver

30 grams salt

10 grams EVO oil

yeast 4 the 5 grams

nota bene, This mixture will absorb 80 % water.

Use strictly cold water and what important dates so the dough to reach maturity, so a rise in the refrigerator long. Prepare the balls in the containers and place them in the fridge to 3 degrees centigrade for at least 48 the 60 hours.

Pizza dough type grip Romana
Pizza dough type grip Romana

Pizza dough type grip Romana

The pizza guy Pinsa Romana fragrant, basic and crisp edge and soft and fragrant interior, more digestible than plain pizza because of the long rising and high hydration, hypocaloric compared to the common pizza since the use of soy flour and rice flour, It differs from the older sister for a lower in calories and fat.

If you are interested in preparing your house or your business in the Roman type grip pizza like a pro, we suggest you subscribe to one of our professional Pizzaiolo courses at our school. To learn more about our professional courses click here.

If you want to learn more about the grip Romana, click here.

Pizza baked in house on baking stone

Pizza baked in house on baking stone. One of the questions that comes to me more frequently by friends who prepare the pizza at home is as follows: How do I make a good pizza even with the oven in my house?

Pizza baked in house on baking stone
Pizza baked in house on baking stone

The biggest problem for those who prepare the pizza for the family at home lies in the cooking of the same. Many think that the cause of a bad result is due to the mix, the ingredients used, or the rising times not respected. All we know that the baking temperature of the pizza is approximately 300 degrees. Often the oven of our house does not even reach the maximum power of this temperature, and, if we consider that the opening of the large door of the oven, when we insert the pizza to be cooked, a large part of the heat is lost, the temperature drops drastically and we are to bake the pizza with the thermostat which indicates that the heat has subsided considerably, sometimes down to 200 degrees. The result that is obtained by cooking our pizza at such low temperatures is often due to lack of fragrance, rubbery pizza, pale color and cooking times that are up to 30 minutes. A good product cooked in a wood stove takes less than a minute, and in a professional oven is around 3 minutes.

Then, how to rectify this unfortunate incident and improve our pizza?

Pizza baked in house on baking stone
Pizza baked in house on baking stone

Pizza baked in house on baking stone

The baking stone.

The baking stone is a tool in my opinion fundamental and indispensable for all those who prepare the pizza at home in the classic kitchen oven.

The baking stone is inserted in the oven, the oven must be brought to temperature (300 degrees), It must be turned on at least 30 minutes early.

The refractory material will work for us acting as a heat accumulator, already you will notice right away that once inserted the pizza to be cooked and closed the oven door, the temperature will remain high enough. Already from the first time you use it, you will notice a marked improvement in your beloved pizza.

Pizza baked in house on baking stone
Pizza baked in house on baking stone

Pizza baked in house on baking stone

The perfect pizza:

You all know that you can cook the pizza directly on the refractory stone, try this, you shorten a lot of the cooking time and you will get a state of the art product.

Even for those that do not want to change their habits, and they want to continue to bake your own pizza in the classic pan, notice visible improvements in cooking using the aid of refractory stone.

Costs:

Lovers of DIY, They can buy from stores of material for the building refractory mortar pennies per pound and build a baking stone for your custom and personalized thick oven. Who does not have time and possibilities, may apply to Amazon and get get the baking stone in their own home in a day at very reasonable prices.

Below are some examples of good refractory stones that I have selected for you:

If after all these recommendations and suggestions your homemade pizza is not the best aspect, or is coming disaster, I suggest you subscribe to our online professional course. Easy and suitable for everyone, our online course you will get fantastic results from the first time you prepare the pizza for your guests at your home. To learn more and to get more information, click here.

Pizza baked in house on baking stone
Pizza baked in house on baking stone

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Guide Flour for Pizza Which Use

Guide Flour for Pizza Which Use

Guide Flour for Pizza Which Use. This article contains the '”A B C” a pizzaiolo, a pastry chef or a baker. All those who are about to make pizza or bread in the store or at home should know perfectly the content of this post.

Guide Flour for Pizza Which Use
Guide Flour for Pizza Which Use

Guide Flour for Pizza Which Use

Flour…. because we do not give the right value to the flour that we use? Often we commit our first mistake in the preparation of the pizza from the choice of the flour we buy on the supermarket shelf. I'm tired of listening to complaints juxtaposed to a badly managed product, blaming your oven, leavening, the yeast that was not good or not has been put enough dough. From all this it was necessary to write again for clarification on this product which is the basic ingredient of bread in all the kitchens of the world.

Each flour has special characteristics which make it suitable for one or for another type of preparation.

We see all kinds of wheat flour, their use, the difference between their strength (The) and proteins, so we will be able to make the right choice in buying:

Guide Flour for Pizza Which Use
Guide Flour for Pizza Which Use

Guide Flour for Pizza Which Use

FLOUR 00

Flour 00 It is the most common flour, It is obtained from the processing of the inner part of the seed of wheat, to tell the truth when it comes to us, the 00 It does not contain anything more, considering that, in the grinding process are eliminated fibers, minerals and vitamins. It will surely be easy to work, but does not provide any nutrients to our body, Indeed there are many who say that it hurts, rich in sugars and difficult to digest.

FLOUR 0

Just less refined the 00, flour type 0 and widely used in bread making because it contains much gluten.

FLOUR 1

The high content of bran and wheat germ make flour 1 full of useful substances for our body. Very used for the production of bread, pizza, pastries and bakery products.

FLOUR 2

The flour 2 It is an integral seed flour, Highly textured and coarsely minced. Much easier to work with than the whole wheat flour. Precisely because of its degree of grinding the flour 2 leavens much more slowly than a 0 or of a 00. This type of flour is used in baking, a pizzeria and bakery for some types of sweets.

WHOLEMEAL FLOUR

The unrefined grinding, from this type of flour a grainy texture to the touch. It contains the highest number of nutrients seen that the whole is milled grain of wheat. Although its use is very limited as very difficult to work, it is the best. If you decide to buy it, try freshly ground whole wheat flour in stone, the slow grind does not overheat the grain that will keep all its properties.

Guide Flour for Pizza Which Use
Guide Flour for Pizza Which Use

The strength of the flour

The flour is also classified according to its power (The). the strength of the flour is the absorption capacity of liquids during the dough and the ability to retain carbon dioxide during the leavening (see the gluten network of the pizza) and it is measured according to the contained gluten protein (gliadina+ glutenina).

A strong flour will be used for long fermentation products such as bread, pizza, Christmas panettone and Easter cakes with cheese, A weak flour is suitable for production that do not require long rising, type pastry, brisè pasta etc..

The strength of the flour find it written on the same packaging, the unit of measurement is the W, the strength scale ranges from weak to stronger 130W 500W.

Here's how they are used:

weak flours up to 170W

These flours absorb about 50% of liquids and are ideal for leavened flour like cookies

Farine medie da 180W and 260W

Absorb in phase of liquid mixture that can reach the 65% weight and they are used for products that contain an average quantity of liquid as the rolls.

Farine forti da 270W and 350W

absorb the 65 to the 70% liquid and is ideal for PIZZA. For a good pizza often prepares a mixture containing flour Manitoba. The MANITOBA flour is often used to increase the strength of weak flour, It has its own force of about 350W and comes to even absorb 90% of liquid.

strong flour over 350W

These flours arrive to absorb up to 90% of liquid. They are often used by pastry chefs to prepare delicious Panettone and Pandoro.

In Italy, specialists in Complicating matters is in force the law number 580 which, with its subsequent amendments provides that the bag of flour classification is shown in terms of ashes or the minerals that remain intact after refining: more ashes are low and more the flour is refined.

Soft wheat flour type 00 – 0,55%
Soft wheat flour type 0 – 0,65%
Soft wheat flour type 1 – 0,80%
Soft wheat flour type 2 – 0,95%
Wheat wholemeal flour – 1,30% / 1,70%

Guide Flour for Pizza Which Use
Guide Flour for Pizza Which Use

The flour protein.

Even proteins ( Gliadina e glutenina) They must be specified by law on the bag of flour. The minimum values ​​of commerce have these:

Soft wheat flour type 00 – 9,00%
Soft wheat flour type 0 – 11,00%
Soft wheat flour type 1 – 12,00%
Soft wheat flour type 2 – 12,00%
Wheat wholemeal flour – 12,00%

The hard wheat flour

For wheat flour as not to further complicate things we have reserved a separate article that you can consult by clicking here.

I tend to have in my school pizza makers of the students who come from other countries where the flours are classified differently, so I prepared a helpful valid table for you if you decide to make pizza to your guests while on holiday abroad.

Classification of flour abroad:
Soft wheat flour type 00 – Pastry flour
Soft wheat flour type 0 – All pourpose flour
Soft wheat flour type 1 – High gluten flour
Soft wheat flour type 2 – First clear flour
Wholemeal flour – White whole wheat
Durum wheat flour – Durum wheat semolina

Flour!!! In our professional courses of pizza at our school of pizza, the flour is the basic argument that everyone should know. A pizza maker who attended our course will be able to prepare their own perfect blend of flour, depending on the type of leavening that want to do. To learn more about our professional courses CLICK HERE.

If you want to learn more about the flour, consultation wikipedia

Guide Flour for Pizza Which Use

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How to Freeze Pizza

How to Freeze Pizza

To freeze pizza. E’ really impressive the number of times it is to me that question, this is the reason why I decided to write this article and finally clarify whether it is possible to freeze the pizza.

From which readers category comes the request for information on how to be frozen pizza? Fortunately no pizza or pizza operators, This means that you can still go safely to enjoy a good pizza in pizzeria, having the certainty of eating a product not frozen!!!

The information request fortunately comes exclusively from those who make pizza at home and invites guests to dinner, 🙂 quindi fate attenzione cari amici, if someone invites you home to eat a pizza, chances are high that you see “trimmed” a beautiful frozen pizza!

How to Freeze Pizza
How to Freeze Pizza

How to Freeze Pizza

Jokes aside, we approach this interesting topic. For those not accustomed to being good deal I would like to explain that the cost of a base for a pizza dish 1 ball 250/270 grams prepared at home is about 0,10 euro (10 cents), worth freezing? It is already difficult to get a good pizza at home using the best ingredients on the market that you can find in supermarkets, I dare not imagine the results you get using a mixture prepared by you with a common meal and then freeze it. Before writing this post, to avoid bad impression I took a look at what the network says, Well there are people who do it (freeze the dough), but just look at the photos of the results to understand clearly that you are not well absolutely talking about pizza, but of a color mixture “dead body” lying with the things over which we have tried in some way to give him the sacred name of “pizza”. The pizza is not just stuff splattered on a disk of dough and put in the oven, the pizza is art, perfume, taste and sight.

My says Marisa, a diligent reader of my site, that, It not always has time available to make the dough and wait hours for leavening, so rightly wondered if you can freeze it. Cara Marisa, prepares the pizza only when you have time!!!

How to Freeze Pizza
How to Freeze Pizza

How to Freeze Pizza

If you are quite stubborn and decide to freeze your pizza because your friend told you that “it is very good”, at least follow the correct method.

Prepare classic dough for homemade pizza

Season it and bake taking care sfornarla before you begin to take the right color. Once it has cooled, insert it in a freezer bag and freeze it. When you need pull out, bring the oven to temperature and bake, also frozen, a few minutes will be enough, right until it is the right color.

They sell excellent frozen even in the supermarket for the uninitiated, also sell the bases already ready for pizza. but remember…the “PIZZA” it's another thing. Word of pizza.

How to Freeze Pizza
How to Freeze Pizza

In our professional pizzaiolo courses we play in our School of pizza, the topic “freeze” 🙂 mi dispiace per voi ma non viene assolutamente trattato, the same thing is true for our “During pizza online“.

Have you ever thought to freeze a plate of spaghetti with meat sauce that is advanced? Yet the end result could be definitely better than a frozen pizza.

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Semolina flour and semolina The Differences

Semolina flour and semolina The Differences

Semolina flour and semolina The Differences. One of the questions from readers of my site more often comes to me is to clarify what are the differences between the semolina flour, the semolina flour, common wheat and durum wheat used in bread making and in the pizzeria.

Semolina flour and semolina The Differences
Semolina flour and semolina The Differences

Let's deal with this difficult subject, especially for those who are not insiders.

Semolina flour and semolina The Differences

Distinsioni between common wheat and durum wheat:

from processing (grinding) the wheat you get the classic white flour, labeled in different types:

  • Wholemeal flour
  • Flour 2
  • Flour 1
  • Flour 0
  • Flour 00

categorized according to the degree of refining ( Flour 00 It is the most refined).

From the processing of durum wheat is obtained:

  • Wholemeal flour
  • semolina flour
  • semolina flour
Semolina flour and semolina The Differences
Semolina flour and semolina The Differences

Semolina flour and semolina The Differences

The semolina flour It is slightly more yellow in color than that of wheat, It contains carotenoids, It is grainy to the touch and is similar to a fine sand.

So from the milling of durum wheat not get the flour 00 one that all we commonly use, which it is of pure white color and its texture is similar to a fine powder.

Durum wheat: as for the wheat, There are different varieties of durum wheat, one in all that seems to be the most in demand is called “Senatore Cappelli” that has a low value glutinico, therefore suitable for those with mild gluten intolerance problems, but beware: It is not free of gluten.

semolina It is less refined compared to the semolina, intense yellow color and it is the ideal flour to make homemade pasta. It retains many of its natural scents, It does not overcook and is much more digestible than the other types of flour.

With the semolina flour you can not produce any type of product leavened, I do not know if you have ever tried, but you would get poor results, does not rise at all, result: A brick unleavened. Some pizza maker uses the flour on the bench during the writing of the pizza so do not stick to the work surface, but personally I consider it an invalid cunning, because the semolina grains feel in your mouth when you eat the pizza.

Semolina flour and semolina The Differences
semolina

The semolina It undergoes an extra step in the grinding phase becoming more subtle graininess. Even the color becomes lighter when compared to the semolina. The semolina is used in bakery and a pizzeria to produce characteristic bread and buns. Even the semolina is good to make homemade pasta, but it has a lower consistency, It takes less cooking and is more difficult to digest.

Semolina flour and semolina The Differences

If you are interested to know flour for pizza and bread, their strength (The) and the proteins contained, subscribe to our online professional course, many videos to watch on and along with many specific articles to read to learn comfortably sitting at home all the tricks to make pizza as a pizza maker professional. To know more CLICK HERE.

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Oliera in Pizzeria

Oliera in Pizzeria. Once upon a time….many years ago an inseparable tool Pizzaiolo. L'”Oliera in rame”. I remember with great joy this fascinating tool contains extra virgin olive oil.
Every pizzeria owned one different.

Oliera in Pizzeria

Oliera in Pizzeria
Oliera in Pizzeria
Oliera in Pizzeria
Cruet tinned copper
Oliera in Pizzeria
classical cruet
Oliera in Pizzeria
Oliera in Pizzeria

These tools usually tinned copper were itself precious objects of inestimable value.
All, but I do mean all of the pizza makers used it to add to freshly baked pizza touch of extra virgin olive oil to release the scents of the earth and its fruits. The addition of extra virgin olive oil is important, It is as important to the addition of fresh basil leaves.
Wandering the pizzerias in present days, I note with regret that the old copper cruet disappeared, sometimes it replaced by these modern and dark glass bottles with long neck, in other cases, the oil is not added at the end of cooking, for fear of too greasy pizza.

Oliera in Pizzeria

I must admit that I also tried it using the bottle of extra virgin olive oil instead of the usual copper cruet, but with poor results, the amount of oil leaking from the spout of the bottle is irregular and there is a risk of spilling too much on the pizza.
Totally different is the use dell'oliera copper, from long spout and thin, It distributes just a little olive oil evenly over the pizza surface.
If you really do not want to spend on a copper cruet, I recommend one of these modern steel cruets.
Cruet beak 1/2 liter steel

Also they make them work extremely well, does not drain the oil along the edges so you do not dirty your work plan, from very affordable price available on Amazon
Pizza makers around the world…..back to work with the old and classic cruet tinned copper, or the more modern steel cruet of olive oil and add the touch “good” on pizza, customers will thank you.
Would you like to make pizza at home as an expert pizza maker? Subscribe to our online professional course. Clicca who.
ramaio oliera

olive oil on the pizza.

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5 good reasons to take a course

5 Good Reasons to Follow one of My Professional Courses of pizza

Silvio Cicchi executive pizza chef5 Good Reasons to Follow one of My Professional Courses of pizza. As clearly described in the title, I propose some valid arguments to convince you to attend the course of pizza at our school. In reality, the reasons seem to be more than 5 and all very valid, but we see the list:

5 Good Reasons to Follow one of My Professional Courses of pizza

  1. I carry out this work by 40 age, I know the pizza and no one better than I can teach you this fantastic craft that gives you the opportunity to work all over the world.
  2. Organize only individual courses. Enough of these pseudo-classes together with other 15 people, alone it is learned faster. The course we do so when are you available.
  3. very little cost, only 450 EUR to 5 days (30 hours of lessons).Possibility of accommodation in a B&B arrangement.
  4. Issue of a certificate valid worldwide.
  5. The courses take place in a laboratory.
  6. The pizza place that our courses, are ready to be introduced to the world of work.
  7. You can contact me personally at number +39 3476244362 and expose me your requests.
  8. Because we are having significant records: The 83% of our students find work immediately.
  9. Because we are a real school, not a pizzeria.
  10. Our courses cover topics such as: Pizza slices, pizza dish, Street food da banco pizzeria, preparing snacks appetizers, Pizza a “wallet”, esplanades, focacceria, trousers, dessert pizza and fried pizza.
  11. Because if you contact me by email or by telephone, I say to everyone immediately.

As you can see, there is more than a good reason to follow one of my professional courses of Pizzaiolo. Get Them!! Contact.

Silvio Cicchi

If you want to know more about our courses: Clicca who

Send us an email and request more information about our courses: Clicca who

How to Write Correctly Menu Of Your Pizzeria

How to Write Correctly Menu Of Your Pizzeria

How to Write Correctly Menu Of Your Pizzeria.Se googling did you get on this page, most likely you are a restaurant owner or you're looking for ideas to write the menu of your restaurant or pizzeria.

It is not my intention made valuable time, then I ask you a question immediately: If you are the classic restaurateur who think that the menu is only a piece of paper where you write the dishes and the prices of their own restaurant, immediately goes to another article on some other site.

If you are a RISTORATORE, I can only wish you a good read.

How to Write Correctly Menu Of Your Pizzeria
How to Write Correctly Menu Of Your Pizzeria

How to Write Correctly Menu Of Your Pizzeria

During my 40 years working in catering I increasingly convinced that whatever is done in its own business with uncertainty and approximation would inevitably unpleasant consequences for their restaurants.

A pizzeria or restaurant must undertake to give a pleasant experience to its customers. Every little thing is influential in making sense to our customers this type of experience.

How to Write Correctly Menu Of Your Pizzeria

What to do and how to behave:

You will often go shopping in some large supermarket, do you really think that the products are put on the shelves at random?

E’ good to know that there is a real specialization that deals with this specific field, called Menu Engineering and precisely based on this science have tried many strategies so that we can sell more and to do so to increase their profits.

How to Write Correctly Menu Of Your Pizzeria
How to Write Correctly Menu Of Your Pizzeria

I am definitely not saying that you have to cheat your future customers, but just you have to use your menu as a real sales tool.

So here are some tips on How to Write Correctly Menu Of Your Pizzeria

In your menu you should definitely convey what is the identity of your business premises.

E’ describe the important things that make you unique and characteristic than any other.

In the menu of your business you should definitely not miss the story of local management of your family or generational.

Write in the menu of stories or anecdotes that can somehow make it clear to your customers the working philosophy of your restaurant or pizzeria.

Why did you choose the name of your restaurant? Write it in your menu.

How to Write Correctly Menu Of Your Pizzeria

A common mistake made by all restaurateurs is the neglect or the inability to describe the dishes on the menu in a persuasively. It is not correct to simply write the name of the dish and the price, your client will be forced to ask you how it's done!!! A simple “Cinderella” pizza with mushrooms and arugula, It could turn into a delicious “Pizza-scented woods on a bed of arugula with fresh addition of aged balsamic vinegar 10 years with Parmigiano DOP 12 months”. Same pizza served always, but much more attractive and certainly more good in the previous.

How to Write Correctly Menu Of Your Pizzeria
How to Write Correctly Menu Of Your Pizzeria

Those involved in marketing know definitely one of “Guru” of this area called Al Ries and I I would bring you one of his sentences is made for all those who are going to write the menu of your local: Marketing is not a war between products, but simply a battle of perceptions.

Do not make a menu of hundreds of pages, know that according to statistics every customer passes on average only 90 seconds to read the menu and make your selection.

Write down your menu in an easy and intuitive.

The menu is the image of your local, then use a persuasive language to entice your customers, in the case of a trattoria use familiar terms and slang, but if you are a pizza put out the quality and elegance of your pizzas.

Indicate only and always real things, reported on the menu if you make use of frozen products in order to avoid a crime of commercial fraud.

Propose a list of pizzas as much as possible the original, that is not unnecessarily wide and dispersive.

If you decide to print your personal menu, used a good word processor as OpenOffice which it is totally free.

How to Write Correctly Menu Of Your Pizzeria
How to Write Correctly Menu Of Your Pizzeria
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Basil On Pizza

Basil On Pizza

Basil On Pizza. Turning the length and breadth of Italy and also I often deliberately stopping to eat some pizza. In recent years, I could not help but notice a mistake that almost all pizza makers do (forget): Where have you been BASIL on pizza?

Basil On Pizza
Basil On Pizza

Many confuse it with oregano, and it's easy to find pizza seasoned with oregano also “white” where oregano definitely should not be there.

Where basil is used

It would be appropriate to remind everyone of the history of pizza, When, as long ago 1850 colleague Raffaele Esposito preparing the most classic of pizzas for the Queen Margherita he added fresh basil to form the tricolor together with the white of the mozzarella and the red of the tomato.

Basil On Pizza
Basil On Pizza

Basil On Pizza

Summing, Oregano is used to season the tomato with olive oil and salt, and possibly to be prepared well in advance, while the basil fresh must be added strictly at the end of cooking the pizza, You all know that once cooked it loses all its flavor and color, therefore it must never be added to the pizza before baking,, even using the trick to soak it in oil before baking.

There is no home in Italy where there is not a jar of basil, and so should be in all pizzerias, then, use it fresh and add it to your pizza only at the last minute as cooking it completely devoid of flavor leaving very little of his characteristic scent of freshness. Don't use dried basil because it is absolutely tasteless. Better frozen because unchanged conserve all its fragrance for several months, pity that once thawed become dark (nero) and no longer be used as a topping for pizza.

The super basil

Never forget that pizza is a dish “poor” so always use a few ingredients but quality.

Basil On Pizza
Basil On Pizza

Basil On Pizza

If you are interested in basil, it comes from‘Asia and is cultivated as an aromatic plant, where it is strictly used in all soups and served with his whole leaves beside the classic fried chicken.

United to Pine nuts, Grana cheese, garlic and extra virgin olive oil forms the basic ingredient of pesto sauce, now famous all over the world, but his most classic use is used in salad dressing “caprese“. All our sauces accompanying pasta with tomato have the ingredients basil.

History

Its gorgeous green-toned color means it is used by all chef in the presentation of the dishes, I often see him also in salads seafood and even scrambled eggs.

In the old book that belonged to my grandmother, in the section medicine, basil was often used to prepare infusions sedative, inflammatory, also referred to as an excellent diuretic and digestive.

The different varieties of basil

Did you know that there are more than 60 varieties of basil? To learn more about this plant, you can see by clicking wikipedia this link.

Basil On Pizza
Basil On Pizza

Have you ever tasted the pizza with pesto? It is a simple recipe to prepare at home, You find it here.

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